Experienced and collaborative marketing leader with a strong global perspective and 15+ years in brand, content, and digital strategy. Adept at building high-impact content ecosystems that support business growth, international visibility, and cohesive messaging across platforms. Proven track record of leading teams, guiding vendor relationships, and crafting content that informs, inspires, and converts. Brings deep experience in branding, campaign development, and executive positioning for mission-driven and global organisations.

Areas of expertise

  • Strategic architect of multichannel content ecosystems that drive engagement and business growth. Expert in developing brand voice frameworks, style guides, and governance systems that ensure consistency across global teams and platforms. Proven ability to translate complex organizational needs into user-first resources that increase visibility and conversion.

  • Analytics-focused leader who builds reporting dashboards and measurement frameworks to track content performance and inform strategic decisions. Skilled in leveraging SEO, market intelligence tools, and digital analytics to optimise content reach, improve user experience, and demonstrate ROI to senior leadership.

  • Collaborative manager experienced in developing talent, streamlining workflows, and partnering across departments to deliver unified brand narratives. Adept at managing vendor relationships, coordinating with PR firms and design agencies, and building alignment between marketing, advocacy, and executive teams.

  • Strategic communicator with international perspective and multilingual capabilities. Experienced in positioning organisations for global audiences, managing high-profile events, and developing content that resonates across cultural contexts while maintaining brand integrity.

Bio

Maggie Arden is a marketing and content strategist with over 15 years of experience building brand narratives and digital ecosystems for mission-driven organisations. Currently serving as Senior Editorial Content Manager, Maggie specialises in creating cohesive content strategies that bridge organisational goals with audience needs.

Her career spans the healthcare, wellness, education, and financial industries, and she has focused on content development, emphasising data-informed decision-making and cross-functional collaboration. Maggie has led successful rebrands, launched high-performing newsletters, and increased engagement across digital channels through strategic storytelling and UX optimisation.

With a foundation in historical research and strategic communications, Maggie brings analytical rigour and cultural context to her marketing work. She's equally comfortable presenting performance data to C-suite leadership, training teams on brand voice, and rolling up her sleeves to write compelling content.

Maggie is fluent in the technical tools of modern marketing (HubSpot, Google Analytics, SEMRush) while maintaining focus on what matters most: creating content that connects, converts, and drives meaningful engagement.

Work and resume

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  • HubSpot Seo I and II Certified

    Digital Marketing Institute Certification

    MLitt in History (in progress) from the University of the Highlands and Islands

    MA in Strategic Communications from American University School of Communications

    BA in History from Elon University

  • Hard skills:

    Analytics | Branding | Content Strategy | CRM | Digital Strategy | Email Marketing | Google Analytics | HubSpot | HTML | Market Intelligence | MOZ | Project Management | SEMRush | SEO | Strategic Communications | UX | Web Content | WordPress | Drupal | DAM

    Soft skills:

    Communications | Adaptability | Critical thinking | Teamwork | Decision making | Conflict resolution | Collaboration

    Languages:

    • French (B1)

    • German (A2)

    • Scots: Can read and translate

    • Scots Gaelic: Beginner

    • Irish: Beginner